Windy Zhu is Chief Operating Officer for UCCA Group. She joined UCCA in 2018, and is responsible for operations, visitor experience, and the integration and continual elevation of UCCA’s brand and marketing power. She leads the development and expansion UCCA Group’s commercial units, including UCCA Kids, UCCA Store, and UCCA Lab. Zhu has more than 14 years experience in brand positioning, branding tactics, integrated marketing, multi-disciplinary collaborations, and marketing management. She has previously worked at Procter & Gamble and PepsiCo, where she was responsible for brand development, marketing, and sales.
Deputy Director, UCCA Center for Contemporary Art
Art Director, UCCA Lab
You Yang has over ten years of experience related to art institutions, and has been with UCCA since 2011. Keenly interested in the development of and intersection between urban and consumer culture, his previous roles have included museum manager, columnist, curator, lecturer, public relations and marketing expert, and more. Having run various UCCA teams including public relations, public programs, and retail, he has since grown the special projects department into UCCA Lab, a new division of the UCCA Group focused on commercial collaborations and new kinds of exhibitions in urban spaces. He has curated several large-scale exhibitions, including “Juqi” (2012, Lijiang), “New Order: Altermondialisme” (2016, Sanya), and “Mirroring: Aegean Place Public Art Project” (Shanghai, 2017). Prior to joining UCCA, You Yang was the marketing director of the Chinese-language version of Time Out Beijing and the deputy general manager of the China International Gallery Exposition (CIGE), the first large-scale contemporary art fair in China. He has also served as Asia consultant for the ART ASIA art fair and consultant for Hyundai Motorstudio, among others.