Li Ming's video-installation MEIWE addresses art's capacity to unify and divide.

On 30 October, UCCA presents "New Directions: Li Ming," a project turning the Long Gallery into a site-specific video-installation entitled MEIWE. Based on critic Guo Juan's short essay "The Appearance and Disappearance of a Group of People", the installation delves into the psychology of several imagined characters while addressing art's capacity to unify and divide.

The Long Gallery is transformed into a simulation of a road, a visual metaphor alluding to the mental journey to be assumed by viewers, with asphalt laid directly on the museum floor. The familiar texture, strange in its new context, mobilizes viewers through a disorienting passage of elements that include sound, video, text, and the flashing MEIWE logo.

Images of runners are projected onto the entry of the space, illustrating Li Ming's belief that "there is no 'I'; it is merely an illusion of existence." Shared by an increasing number of "health enthusiasts", running is both public and private, motivated by forces unclear to an outside observer. At the opposite end of the Long Gallery, the alternating voices of six mentally distressed characters can be heard. While some are confirmed hikikomori [sufferers of acute social withdrawal], others have been outcast since youth, victims of unrealistic standards of beauty or success. The archetypes they address are immediately identifiable, and as each relates his/ her plight, viewers are encouraged to navigate the length of the hall, forming groups of two, three, four, five, and six.

Li Ming's personal involvement with the art collective Double Fly Art Centre provides insight into the aspects of "me" and "we" explored in the exhibition. As viewers maneuver his installation, the process of individual autonomy submitting to collective intention moves to the fore, broadening relations between artist, artwork, and audience before and eventually collapse once again.

Download "New Directions: Li Ming" press release.

About the Exhibition

New Directions: Li Ming, the third installment of the New Directions series, is accompanied by a monograph supported by Post Wave Publishing Consulting. Barco is the video equipment sponsor; GENELEC is the exclusive sound equipment support. Additional support comes from Antenna Space for the production of MEIWE. New Directions is initiated by UCCA Director Philip Tinari. "New Directions: Li Ming" is curated by Zoe Diao.

About the Artist

Currently based in Hangzhou, Li Ming (b. 1986, Hunan) graduated from the China Academy of Art, New Media Art Department in 2008. A member of the art collective Double Fly Art Center, his works have been shown at Contemporary Arts Museum Houston, Eli and Edythe Broad Art Museum, Michigan State University, Fremantle Arts Centre, Ullens Center for Contemporary Art, Beijing, China Central Academy of Fine Arts Museum (CAFAM), Beijing, Iberia Center for Contemporary Art, Beijing, Himalayas Art Museum, Shanghai, MOCA Shanghai, and Today Art Museum, Beijing. Li Ming's works are in public collections including Rubell Family Collection, Miami, Spencer Museum of Art, University of Kansas, and White Rabbit Collection, Sydney.

About New Directions

New Directions is an ongoing series of project-based exhibitions by young artists from Greater China. Planned for an initial run of ten periodic installments, the series offers a platform for artists to realize a first institutional solo exhibition and bilingual monograph. Building on UCCA's longstanding commitment to emerging practices, pioneered by shows including "ON | OFF: China's Young Artists in Concept and Practice" (2013), "Breaking Forecast" (2009), and the Curated By… series (2010-2012), New Directions aims both to broaden the institutional exhibition system for new art in China today, and to highlight its richness and complexity for audiences in Beijing and beyond.