UCCA Beijing

City=Museum: 798 and the Creative Cluster Conundrum

2014.9.28
15:00-18:00

Conversation
Location:  UCCA Workshop
Language:  In English and Chinese

MARS + MORE have invited eight world-renowned Chinese and international offices and experts, including OMA, McKinsey, and the Rockbund Art Museum, to produce an integrated city planning strategy, which they will present during Beijing Design Week. The firms have worked together to develop a single, comprehensive approach to initiate an architectural renaissance within China’s first grassroots art district—798. The strategy lays out short- and long-term steps for the future of 798 and provides a vision of how to plan creative clusters around China.

Chinese cities face a new, urgent issue: how to move away from the mass production of fabricated space and nurture the rise of healthy, diverse, and creative urban centers. To this end, creative clusters are a pivotal planning tool. Creative districts around the world have been able to assimilate into existing urban fabrics and effectively reinvent themselves as unique and profitable destinations. However, 798, the first district to complete this cycle of gentrification in China, has become a victim of its own success. The area now has the resources to develop and densify, but it has lost the involvement of the artistic community that can inspire new buildings and generate creative content. The challenge is, can we plan what is essentially organic and unplanned?

Ticketing & Participation: Free, ticket required.

*Doors close 30 minutes after event begins.

*Tickets are limited. No late entry.

*Collect your ticket from the ticket desk 30 minutes before the event begins.

Speakers

David Gianotten (OMA)

Fei Jun (Central Academy of Fine Arts)

Jonathan Woetzel (McKinsey & Company)

Neville Mars (MARS Architects)

Daan Roggeveen (MORE Architecture)

Partner

MARS + MORE

MARS + MORE are two research-based architecture firms based in China who have been commissioned to develop an urban vision for the 798 area.