In this edition of UCCA’s long-running “China New Design” series, special guest Liu Yang talks about ways to promote methods of artistic and creative education that fuel students’ creative powers. His “Spritivity” initiative is one such possibility – an educational method that combines spirit, creativity and activity!

*UCCA members enjoy priority booking for this program. Please contact Membership Department for details. Non-members please call 57800200 between 11:00-18:00, Tuesday-Friday, for a reservation number.

Spritivity is a creative communication process developed as a joint effort by Liu Yang at the Zenzone Media Arts Lab of the China Culture Administration and Patrick Humphreys at the London Multimedia Lab for Audiovisual Composition and Communication. It enables rich communication between groups of participants (of all kinds (students, community members, researchers, business partners), working together to explain, share, and explore in rich audiovisual language, the real and the potential worlds they inhabit.

-International Creative Industry Alliance Secretary-General
-Tokyo Polytechnic University, Master of Media Arts
-London School of Economics Department of Social Psychology
-Along with Prof. Patrick Humphreys, established Spritivity