In March of 2012, China New Design Series will cooperate with Redtory Culture & Art Organization from Guang Zhou to invite some designers who come from south of China to talk about the development of design and the relationship with other fields. The lecture series will be started by Sherman Lin, artist, Creative Director of Newsdays Organization, designer, and art educator, Will be a guest at UCCA, participating in discussions of his familiar subjects such as design culture, architecture design, interior design, holiday culture, pan culture and crossover creation. Mr. Lin is expected to share with the public his unique stance and attitudes towards the relations between art and design, art and market as well as art and commerce.

Sherman Lin is one of the important founders of China’s interior design industry. Graduated in China Central Academy of Art and Crafts in 1982. Lin, “China’s Successful Senior Interior Architect” title winner, is a senior architectural and interior designer, Creative Director of Newsdays, Member of Design Art Institute of Chinese National Academy of Arts, Member of China National Academy of Painting, Professor of School of City Design, China Central Academy of Fine Arts, Supervisor of Subject Space Studio, Vice President of Interior Design Sub-Institute, Architectural Society of China. Lin has won numerous design awards in China, including: Golden Award for National Interior Design Exhibition, Silver Award for 10th National Fine Arts Exhibition, Golden Award for 1st National Environmental Design, etc. Many five-star hotel projects directed by Sherman Lin, such as Guangzhou Chimelong Hotel, are representational of subject space based models.

With the birth and growth of Redtory, the old industrial architectural complex of the 1950s has shown vigor and vitality, pregnant with new life; an increasing number of creative institutions, designers, artists, and scholars with social influence have chosen to set up their studios here. It has become a comprehensive platform for creative art. Generating a new humanistic atmosphere and transforming the industrial structure of the old factory to be redefined by way of innovation. Redtory is integral to Guangzhou’s cultural connotation, involved in driving the city's cultural development.
The story of Redtory is a true social and cultural phenomenon, and will become a new generational model of creative industry regions.