What is graphic design? What is its purpose?

During this workshop, we will go behind the scenes to discover the objectives of graphic design. Throughout this workshop we will examine the inductive learning ability and the active editing ability of the candidates.

(Please bring your camera/computer with you to collect some useful information on-site and complete your works)

AboutUCCA&BIAD CHINA NEW DESIGN SPECIAL RECRUITMENT
This program is only open to previously registered participants. We will inform selected candidates by phone or email.

Fan Wu is an independent designer originally from China. He received B.F.A.in graphic design from Central Academy of Fine Arts [CAFA] of Beijing in 2005, and an M.F.A. in graphic design from Yale University School of Art, U.S. in 2008. He won Phelps Berdan Memorial Prize given for distinction in art inYale. The Thesis: 44 Things is a part of collection of Yale Sterling Memorial Library. As a professional graphic designer, Mr. Wu focus on critical thinking and methodical research for contemporary visual design and works on cutting-edge projects in virtually all graphic media: print [2D], environmental design& installations [3D], time basis graphics[4D]. Important exhibition included: Official “Year of China in Italy" Group show: China New Design in Milan & Turin 2011, 25th International Biennial of Graphic Design Brno, 2012 Czech Republic. Fan Wu also worked as a researcher, designer, teacher at Olympics Art and Design Center, for the Icograda World Design Congress 2009 Beijing, Greengaged-China, Open Studio: Next City = Nature and CAFA. He lecture at The China Central Academy of Fine Arts School of Design, Beijing.

The Beijing Institute of Architectural Design (BIAD) is China’s largest state-owned design consulting institution. The business scope includes: city planninginvestment planningpublic building designcivil architecture designdecorative designgarden designbuilding intelligent systems designproject budgetsconstruction supervision. BIAD has always seen itself responsible to design high-quality projects and keep a technological leading position. From 1977 to 2003, BIAD has been awarded with over thousands of national prizes for their achievements in scientific and technological progress. In over 50 years since its establishment, BIAD has always supplied high-quality design service and enjoyed a high reputation in the industry, following the company philosophy of “Serving Society by Construction”. Meanwhile, by combining the outstanding resources of the institute with national and international talents, BIAD strives to improve the quality of design works, and to show the comprehensive competitive power of large state-owned design institutions.