From November 8 to 11, the exhibition of winning photos from the “2018 HUAWEI NEXT-IMAGE Awards” is mounted at one of the most important art photography fairs internationally—Paris Photo 2018. The exhibition is curated by the organizing committee for the Awards and UCCA. Presented are photographic works by the Grand Prize Winner, Best-in-Category Winners, the Runner-Up Winners, and the Committees Recommendation. The exhibition includes more than 5,000 photos taken on Huawei phones, by photographers and Huawei users all over the world.
On the eve of the exhibition, the HUAWEI NEXT-IMAGE Awards committee held an awards ceremony in the Grand Palais. Mark Lubell, Executive Director of the International Center of Photography, Karin Rehn-Kaufmann, Art Director and Chief Representative of Leica Galleries International, and Li Changzhu, Vice President of Huawei’s Handsets Product Line, presented the awards.
The “HUAWEI NEXT-IMAGE Awards” center on the theme of “Inspiration in Focus.” More than just a traditional photographic exhibition, the exhibition runs through multiple cities—Beijing, Qingdao, and Paris—giving a sense of the creative potential of photography.
In today’s society, people use phones to draw images from disparate times and spaces, displaying a modern sensibility. In the post-internet era, artists, viewers, and residents of cities all receive information from people in various parts of the world. Phones now become “windows” to the intensity of visuality. Images on phones encircle us, ephemeral yet lingering. We, as viewers, must ascertain the information they convey. In street corners, these “windows” are transformed into glistening neon lights and electronic advertising boards. Their legibility is uncertain; they convey only fragmentary information. However, they arouse the sense of a city’s vitality, of the city as a secondary nature. The phone plays an important role in this process. Myriad hues and shapes replace content, and images rule our memories. The NEXT-IMAGE will eventually become the embodiment of the era.
It is an era where art has demonstrated an enormous amount of flexibility; artists, artistic mediums, artistic spaces, and art itself, are opening up into a field of infinite possibilities. With a phone in their hands, the modern subject is at once user, consumer, viewer, advertiser, image maker, and documentarian. Art spaces are now built in different social spaces: trade fairs, malls, cinemas, residential areas, and coffee shops. In contrast to other “windows” into daily life, such as cinema screens, computers, and billboards, cellphones are fully integrated into our lives. They are ideal nodes of information, extensions of the human body, creating two-way communication channel between humans and the world, whereby we receive images and send out consciousness. We present, and participate in, part of the history of the moving image.
It is the perfect time for the NEXT-IMAGE Awards. Using Huawei as a platform, users can make their images part of a comprehensive knowledge system. In Paris Photo 2018, these photos are displayed alongside those of other participants, spread across the globe. They share their experiences, revealing the hidden significance behind everyday stories, and integrating these stories into a large, virtual network. Finalists’ photos are shown in light-boxes; each demonstrates a unique artistic style. Viewers absorb these memories, becoming adherents of the NEXT-IMAGE themselves.
The exhibition of winning photos from the “2018 HUAWEI NEXT-IMAGE Awards” is curated by UCCA and the committee. Media partners include Zai-Art App and Sola Arts and Creative Communication. The exhibition runs from November 8 to 11, 2018, at Grand Palais, France. Viewers also have the chance to experienceHuawei’s new flagship phone, the Huawei Mate 20, at the exhibition.
As an important component of Huawei's NEXT-IMAGE Plan started in 2017, the annual NEXT-IMAGE Awards, partnered with the International Center of Photography (ICP), are committed to explore possibilities for a new generation of visual culture together with mobile phone users worldwide.
The "NEXT" in NEXT-IMAGE refers to the next generation of photographers using the next generation of tools to create and spread the next generation of visual content — all with new forms of interaction and feedback. The "IMAGE" part of the name refers to both static imagery and new forms of dynamic visual expression.
Huawei has proposed the NEXT-IMAGE concept not only to highlight the many years of innovative spirit it has brought to the field of visual expression, but also to create a new word that conveys its insight into what it believes is growing into a new school of photography. Owing to the rapid advancement of smartphone camera capabilities and the power of images in today's global social media trends, mobile photography is flourishing. New types of content and new ways to share their work allow photographers to attract larger, more global audiences. Following from Huawei's innovation interpretation of modern photography, the NEXT-IMAGE Awards embody the brand's commitment to providing high-quality tools that make work of this new generation of artists possible.